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branded content
Noun
nội dung thương hiệu, nội dung được tài trợ
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
"The beauty brand launched a branded content campaign on social media , encouraging users to share their makeup tutorials and skincare routines using branded hashtags , creating a community of brand advocates and generating user-generated content ."